Refreshing
Digital Transformation Leadership
Game-changing, cross-functional expertise for developing, launching and managing digital solutions.
About Me
I’m an AI focused, digital transformation & Growth-hacking leader.
I lead cross-functional digital product and platform transformations. To executives, I’m a trusted partner for driving transformation. To developers and IT, I’m a credible bridge who translates business needs into practical, scalable solutions. My track record includes managing complex transformations with a growth-hacker’s mindset—leveraging front- and back-end innovation, UX/UI, and marketing to accelerate adoption, engagement, and measurable growth.
Created in California. Grown from Experience.
Perfected expertise over 25 years through successful stints in media, marketing and innovation leadership, I provide fresh, diverse ideas, strategies, and most importantly wisdom, to fuel rapid growth. My diverse background and battle-tested processes help teams learn faster, see deeper, and solve challenges comprehensively—and quickly. Now that’s refreshing.
with $2 Billion in Sweet tasting REvenue Generation
Nothing is more demanding than developing products, process and platforms for a rev gen business.
Backed by over a dozen Awards & Recognitions
For creative, media, marketing and innovation excellence.
and real AI Experience
Unicorns aren’t real, but my AI experience is. Mix it all torgether and you get magical results.
Three Leadership flavors for business to choose from
-
Digital Innovation Leadership
Front and back end product management. UX overhauls. Cross platform ecosystem management. Martech. Developer management.
-
Innovative Marketing Management
End-to-end creative and strategy development for integrated marketing, martech, digital and social. Ad and Creative agency management.
-
Growth-Hacker Combo
A full fledged growth-first approach leveraging technology, UX/UI, custom development, turnkey capabilities including marketing to drive digital product use.
Take their word for it
“Zaq was a high impact CHANGE AGENT… an All-Star, and a secret weapon for any team.”
Andrew Marsee - General Manager, Intel Partner Program
“Z's professionalism at work is not only evident but also inspires others to elevate their game.”
Matt Dunkle - SaaS and Cloud Biz Developer
“Transformation isn’t just about ideas. It’s about execution. It’s about timing. And it’s about people who can see the big picture while still rolling up their sleeves.
Grateful to have partnered with someone who embodies all of that.”
Cynthia Kolbe - Biz Architect, Intel
Where I Can help
Innovation management
End-to-End leadership from developing requirements, pitching leadership, to beta testing, change management and rollout.
Strategic initiative Leadership
Driving rapid execution under high visibility projects or critical cross-division initiatives.
product management
Creating strategic vision, roadmaps, stakeholder alignment and guiding IT to deliver impactful solutions for business needs.
product marketing
Developing bold strategy, memorable creative and media execution plans for revenue growth.
plus, Organic experience to Mix for new Power-boosting roles
-
Digital Development
Expert level experience from ideation, development and launch using internal IT, off-shore and development agencies across multiple coding languages.
-
Artificial Intelligence
Foundational leadership in workforce adoption, and platform integration for sales, support and Salesforce, content readiness for AI. Certified in AI product management fundamentals.
-
Gamification Development
Creator/product manager of dozens of interactive experiences and platforms using gamification and edu-tainment theories for knowledge transfer.
-
Virtual Reality
Creator/product manager of three virtual reality experiences for clients. One was a national award winner for our client.
-
Partner Programs
High-level product management of partner program platforms ranging from partner portals, learning management systems (LMS), online marketplace, custom microsites and Salesforce backend systems.
-
Integrated Marketing
Master-level experience leading marketing, managing agency partners, and productions teams for regional and large market campaigns.
-
Experiential Marketing
Deep experience crafting dozens of experiential tours featuring pop-up venues for grass roots marketing campaigns.
-
Sales Operations
Expert experience implementing platforms and processes to increase win rates for sales orgs.
-
Startup
Co-founded and pioneer of two start-up technologies in chat-tech and short-form video. Raised angel funding. Licensed one platform to a national media company.
-
Public Sector
Expert level experience in government RFP process and developing winning contract strategy and proposals.
-
Creative Management
Master level experience in media production, graphics, video and digital media for marketing and advertising.