Zaqary Whitnack — What I Build
Innovation Leader · Builder · Growth Amplifier

Zaqary Whitnack

Transforming complexity into growth engines.

916.532.6867 zaqaryw@gmail.com linkedin.com/in/zaqaryw
What I do

I build systems to accelerate companies to scale — the digital infrastructure, the experience, enablement and partner ecosystem, the GTM motion, the revenue systems. I do it by sitting at the intersection of product, strategy, and execution and refusing to let any of them drift apart.

The four things I'm unusually good at
01
Seeing what's coming before others do
I built micro-video before TikTok, rich messaging before iMessage caught up, and mobile loyalty before the market was ready. Pattern recognition at this level isn't a skill — it's a disposition. It's why enterprises keep recruiting me.
02
Translating vision into working systems
Ideas don't scare me and neither does execution. I move between product roadmap and revenue model and digital platform and sales enablement without losing the thread. Most people do one of these. I do all four simultaneously.
03
Building GTM infrastructure from scratch
At iHeartMedia I built the entire commercial motion for a startup division — playbooks, enablement, partnerships, pipeline — and watched it grow from $18M to $300M+. The secret: systems that scale, not heroics that don't.
04
Making partner and digital ecosystems actually work
At Intel I rebuilt how 25,000+ global partners understood, navigated, and activated Intel's products — driving 200% pipeline growth. Complex ecosystems require both product thinking and commercial instinct. I have both.
Proof of work
iHeartMedia
2015 – 2021
Built a $300M commercial engine from a five-person startup team

Recruited to lead sales enablement and product strategy for a brand-new division inside one of the world's largest media companies. Built the GTM systems, the digital product portfolio, the partner enablement infrastructure, and the revenue motion — then scaled it across 10+ regional teams nationwide. Promoted to VP of Strategy and Innovation.

$300M+ Revenue built in 6 years
35–40 Large contracts won / year
$50M+ Largest single contract
10+ Regional teams scaled
Intel
2021 – 2025
Transformed a 25,000-partner digital ecosystem into a revenue machine

Recruited to reimagine how Intel's global partner network — distributors, SIs, ISVs, OEMs — experienced, navigated, and activated Intel products digitally. Rebuilt the platform architecture, redefined the user journey, led AI transformation, and managed execution alongside Publicis Sapient and VMLY&R. Built co-sell strategies with Google, AWS, and Lenovo.

200% Partner pipeline growth
25% YoY organic traffic growth
25,000+ Partners in ecosystem
Early pattern recognition — the founder track record
2009 – 2012
Grokflok
One of the earliest micro-video sharing platforms. Defined short-form video UX mechanics years before the format went mainstream.
→ Vine launched 2013 · TikTok 2016
2008 – 2009
MiniMe
Rich messaging platform with stickers, images, and interactive media — years before iMessage and WhatsApp adopted these features.
→ iMessage stickers launched 2016
2010
Neighborstrong
Hyperlocal social network with SMS alerts. Validated the concept, read the market signals, and shut down before burning resources.
→ Nextdoor launched 2011

These products didn't all survive. But the pattern recognition did — and it's why both iHeartMedia and Intel recruited me directly from my founder work.

Who should reach out

You should call me if...

  • You have product-market fit but the commercial and digital infrastructure hasn't caught up — and you need someone who can build it, not just advise on it
  • Your GTM motion is held together with duct tape and the CEO is still closing too many deals personally
  • You're launching something new and need someone who can simultaneously think through the product, the partner strategy, the digital experience, and the revenue model
  • You need a leader who can sit in a room with engineers, designers, agency partners, and the board — and be fluent with all of them
  • You want someone who sees around corners and has the receipts to prove it
  • You're open to a fractional or advisory engagement with the option to go full-time if it's right for both sides
Recognition
3× Emmy Award — TV/Media
3× Addy Award — Advertising
1× Telly Award — Marcom
1× Horizon Award — Interactive Media
AI Product Development — Intel 2024

If any of this resonates, the next step is a conversation — not a formal process.

916.532.6867 zaqaryw@gmail.com linkedin.com/in/zaqaryw