Enterprise Partner Program
(Note: Company name is under NDA)
Challenge: A Fortune 50 tech company’s marketplace was outdated, difficult to manage, and under utilized. As a result, lead generation was falling off significantly.
Key Business Limitations
Custom Sales Force platform was difficult to manage.
Design and UX were outdated. Marketing teams refused to use it for GTM campaigns.
Content updates took 3-6 months to implement. With no CMS for quick content updates, IT and budgeting was required for any content change.
Pages weren’t optimized for SEO. Search results were limited and translated pages weren’t visible to international search engines.
No budget was available to implement a new platform.
The keyS Of Transformation
Key #1:
Platform management was fragmented. With no full-stack web team leading the way, feature creep and tech debt were massive within each system. My goal was to build a proper team piecing together superstars from IT, UX, Search, Demand Gen, Partner Marketing and the Partner Programs. Code named, “Super Friends”, the foundation for success was in place.
Key #2: Re-platform front-end to Adobe AEM to improve UX and brand.
Key #3: Leverage Coveo’s search power and machine learning strengths to overhaul data and page structure for improved Search/SEO.
Results
25% Increase in Organic Traffic YoY
200% increase in lead gen YoY
GTM teams started leveraging marketplace with an AI partner Marketing campaign producing it’s highest engagement to date