Integrated Campaign + custom geo location tool

“California has its Faults” was an marketing campaign to shake up the homeowners’ complacency to earthquake risk

California is earthquake country. Most residents know this, but most Californians don’t know their homeowners insurance doesn’t cover earthquake damage - potentially leaving people’s financial futures buried under the rubble of a devastating event, unless they purchase state sponsored insurance from out client.

I created an integrated, digitally focused campaign and geo location website.

Executive Producer / Creative Director: Me

Developer: Three29