California Has It’s Faults

Integrated Campaign + Custom Geolocation Website

The Situation
California is earthquake country, but many homeowners do not realize that standard homeowners insurance does not cover earthquake damage. That gap can leave families financially exposed after a major seismic event.

Client Ask
Drive digital awareness and increase lead generation.

My Solution
I developed “California Has Its Faults,” an integrated digital campaign that drove audiences to a custom geolocation website. The experience identified a visitor’s home location in relation to recent earthquake activity and nearby active fault lines, making their personal risk feel immediate and relevant.

After seeing their earthquake risk, visitors could explore insurance education, learn more about the client’s products, and connect directly with the client’s team.

Digital Director / Creative Director: Zaqary Whitnack