Sales Enablement Modernization

Reinventing Sales Enablement for a Fortune 100 Brand

The Problem: A Fortune 100 technology company relied heavily on static PowerPoint presentations to support its go-to-market efforts, limiting its ability to measure engagement, capture customer interest, and deliver a modern digital experience.

My Solution: I created a scalable sales enablement program that converted traditional presentations into interactive web-based experiences with integrated analytics, engagement tracking, and lead-generation capabilities. By combining scrollytelling, motion design, and streamlined production workflows, the program transformed how sales content was delivered and measured.

The beta initiative increased visibility into customer engagement, modernized the company's sales experience, and established a repeatable framework for future go-to-market programs.