Intel | 2021-2025 | Remote

Spearheaded significant transformation initiatives for Intel's Global Marketing and Partner programs. Led strategy, cross-platform solution development, stakeholder management, agencies, IT, and UX/UX teams to accelerate innovation development, increasing stakeholder usage and audience engagement

Leadership Success:

• Strategic Partner Experience Transformation | 2025

• AI Workforce and Platform Transformation | 2024

• Sales Enablement Modernization | 2024

• Adobe Target, Audience targeting and CMS Modernization | 2024

• Partner Program Analytics Hub Overhaul |Q3 2023

• AI Program(s) Unification and Web Migration | 2023

• Interim Intel Marketing Studio Product Manager | 2023

• Partner Portal Redesign with Multi-platform Integration | 2022-2024

• Distributor Program Portal Redesign | 2022

• Salesforce Marketplace Redesign | 2021-2022

• Four-time Intel Innovation and Culture Change Winner

iHeartMedia | 2012-2021 | Hybrid | Nationwide

Recruited to expand client strategy, biz dev, digital products and sales enablement for a startup division within one of the world's largest media companies. Worked alongside founder and agency teams to develop custom technology, digital, and experiential strategies — translating a complex campaigns and RFPs into fast-growing product portfolio and winning proposals. Promoted to SVP of Strategy and Innovation.

Accomplishments:

• Developed custom tech, digital, and experiential strategies alongside agency teams, producing RFPs and proposals that scaled large-contract wins from 6–8 to 35–40 per year — with individual contracts ranging $5M–$50M+

• Grew division revenue from $18M to $300M+ in six years by engineering repeatable client strategy systems, biz dev frameworks, and GTM playbooks across a national organization

• Built and scaled biz dev enablement infrastructure from one team to 10+ regional teams nationwide — developing tools, training, and storytelling systems that drove consistent revenue performance

• Translated new product acquisitions and martech capabilities into compelling client narratives, demonstrating ability to bridge complex technology and client-facing strategy simultaneously.

Positions Held:

• SVP of Strategy and Innovation | 2019-2021

• VP of Strategy and Innovation | 2017-2019

• Director of Innovation & Enablement | 2014-2017

• Director of Integrated Marketing | 2012-2014 | Sacramento

Founder & Product Designer | 2005-2011 | Worldwide

Founder track record of creating solutions based on market signals: micro-video (2009, preceding Vine and TikTok), rich messaging (2008), and hyperlocal social (2010) — foundational skills that led to my recruitment by enterprise organizations. 

• Grokflok.com (2009–2012): One of the earliest micro-video sharing platforms, years ahead of Vine and TikTok. Incubated at Cal State Sacramento's Venture Incubator; secured strategic partnership with iHeartMedia — leading directly to enterprise recruitment.

• MiniMe (2008–2009): Pioneering rich-messaging platform integrating stickers, images, and interactive media — anticipating features now standard in iMessage, WhatsApp, and Messenger.

• Spreetail (2011–2012): SMS/email-based mobile loyalty platform for franchise businesses. Built working prototype and executed live beta with Beach Hut Deli.

• Neighborstrong.com (2010): Hyperlocal social network. Validated, then shut down as Facebook Groups scaled and lack of user interest.

• YoDida! (2009–2010): Photo-centric social platform; grew to 1,000 organic beta users. Preceded Instagram-era photo-sharing behavior.

• 2007 Moberazzi (Early Forum and Comment Intelligence) Think a mix of what became Reddit and Quora but featuring comment intelligence to up-level valuable information and insights in comments.